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Lead Generation
5-Stage Clay TAM Expansion Engine for B2B Outbound
A single Clay table orchestrates the entire outbound pipeline — from blocklisting do-not-contact domains, sourcing leads across multiple databases, enriching and validating emails and phones, to exporting deduplicated, seniority-sorted contacts ready for sequencing. Built by ColdIQ to run for all clients at scale, it 3X's total addressable market coverage without manual intervention. Ideal for agencies or RevOps teams managing outbound across multiple accounts.
Tools
triggerCLAY
Import and clean do-not-contact list, enrich domain URLs, block all enrichments for those domains
Upload your do-not-contact list (clients, competitors, opted-out leads) into Clay. Clay cleans the data, standardizes and enriches domain URLs, then flags those domains so no further enrichment credits are spent on them. This acts as a gate that all subsequent steps check against, saving Clay credits and ensuring compliance.
actionOCEAN.IO / DISCOLIKE / APOLLO.IO / PROSPEO
Pull company domains from multiple sources, import contacts, and scrape LinkedIn Sales Navigator for additional leads
Pull target company domains from Ocean.io and DiscoLike (and any custom databases). Import those domains into Apollo.io to retrieve associated contacts. Run Clay's Query Search to find additional contacts on the same domains without creating duplicates. Finally, use Prospeo to scrape LinkedIn Sales Navigator for any remaining contacts not surfaced by the other sources, maximizing coverage per account.
actionPROSPEO / LEADMAGIC / FULLENRICH
Find verified emails and mobile phones via waterfall enrichment, then fact-check LinkedIn employment status
Run a waterfall enrichment sequence: attempt to find verified emails via Prospeo first, fall back to LeadMagic, then FullEnrich. For mobile phones, use FullEnrich as the primary source. Additionally, Clay fact-checks each LinkedIn profile to confirm the person is still employed at the listed company, filtering out stale contacts before validation.
actionLEADMAGIC / INSTANTLY / FULLENRICH
Validate email deliverability and phone number accuracy
Pass all enriched emails through LeadMagic and Instantly's email verification to confirm deliverability and reduce bounce rates. Run phone numbers through FullEnrich's phone validation to confirm they are active and correctly formatted. Only contacts with verified contact data proceed to export.
actionCLAY / INSTANTLY / LEMLIST / EXPANDI
Deduplicate all contacts, sort by seniority, limit to top 3 per org, and push to sequencing tools
Clay deduplicates the full contact list across all sources. Contacts are then ranked by seniority (C-suite, VP, Director, etc.) and filtered to the top 3 decision-makers per organization to maximize reply rates and avoid over-contacting accounts. The clean, prioritized list is pushed directly to Instantly, Lemlist, or Expandi for email or LinkedIn outreach sequencing.